Thank you for visiting our Site (“Site”). We value and respect your privacy and this privacy policy (“Privacy Policy”) is designed to assist you in understanding how we collect, use, and protect any information you may provide to us. Our Terms of Use are available here describe the terms and conditions governing your access to and use of the Site. Your use of the Site signifies your agreement to be bound by both the Privacy Policy and our Terms of Use. If you do not agree to the terms of this Privacy Policy, please do not use the Site or provide any information to us.  

Unauthorized Use

The Site is not directed to, and we do not knowingly collect Personal Information from, persons under the age of twenty-one. If you are under twenty-one years of age and have entered this Site, you must immediately leave this Site. Under no circumstances may you use this Site or submit personal information to us if you are under twenty-one years of age.  We are committed to compliance with all applicable regulations, laws, and rules, including those issued by the United States and any applicable state alcoholic beverage control boards.

The Information We Collect

Depending upon the activity you are attempting to complete, we may ask you to provide several types of personally identifiable information (“Personal Information”) this may include any of the following:

·      name

·      e-mail address

·      date of birth

·      mailing address

·      phone number

·      credit card information

·      other personal information as necessary

We may also collect certain non-personally identifiable, indirect, and/or aggregate information as a result of your use of, and interaction with, the Site (collectively, “Usage Information”).

Please note that your email address and/or your domain name may be automatically recognized when you visit our Site.

You may choose not to provide any Personal Information that we ask for. However, we only ask for as much Personal Information as is necessary to complete the activity you are requesting. As such, if you choose not to provide the Personal Information that we ask for, it is possible that you may not be able to participate in that activity or the full functions of the Site.

Opting-In and Opting-Out

You may at times be asked to agree to receive communications about special offers or programs from Noble at the time you provide your email address to us (“Opt-In”). In the event that you provide your email address via a channel that does not include a mechanism for you to affirmatively Opt-In, such as by email, you agree that by providing your email address, you are completing an Opt-In and that you will be responsible for opting-out of receiving any future communications about special offers or programs. You can do this by clicking on the link provided at the bottom of each email communication (each an “Opt-Out”).

Usage Information

We may also use certain standard web measurement and tracking technologies such as "cookies," web server logs, or other statistics programs to collect Usage Information and track and record how you use the Site. To the extent that the Site offers shopping, we may use cookies to keep track of items in your shopping cart. This data is anonymous and does not personally identify you. Usage Information helps us measure the success of the Site and its features or pages and to improve your online experience. Your browser may have an option that allows you to accept cookies, reject cookies, or receive notification when a cookie is sent, but you should note that the use of such restrictive browser settings may limit your use of the Site.

Credit Card Information

If you are making a purchase on the Site, you may be asked to provide credit card information. In such event, it is our policy to redirect you to a payment processing portal hosted by a third party payment processor. We do not collect, access, store or process any credit card information.  Please read the privacy policy on our payment processor’s Site regarding the use, storage and protection of your credit card information before submitting any credit card information.

Use of Information Collected

We use your information for only the following business purposes:

·      to provide services you request;

·      to respond to inquiries we receive from you or in connection with a transaction you initiate;

·      to analyze, manage, and improve the Site;

·      to help us diagnose problems with our server or other technical issues relating to the performance of the Site; or

·      for any other specific business purpose stated at the time you provide your information.

We collect only the Personal Information necessary to complete the specific transaction that you request. We do not condition your participation in any specific activity on our Site on the disclosure of more Personal Information than is reasonably necessary to complete that activity. You expressly authorize us to share your personal information with certain third parties retained by Noble to the extent necessary to perform any of the business purposes listed above. Please also note that in connection with certain requests, you may be transferred to a different website with a different privacy policy. Please review applicable privacy policies and terms of use before using any website. If you do not want to be contacted for these purposes or if you would like to obtain a copy of the personal information gathered by this Web site or correct or delete such information from our database, please send us an e-mail with your concern or question by clicking here.

Disclosure of Your Information

We may disclose the information we collect from and about you:

·      when we have reason to believe that such disclosure is necessary to – (1) identify, contact, or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) our rights or property, customers, or other users of the Site, or anyone else who could be harmed by such activities; (2) enforce the Terms of Use, take precautions against liability, investigate, and defend against any third-party claims or allegations, and/or protect the security or integrity of the Site; or (3) respond to judicial process and provide information to law enforcement agencies in connection with an investigation on matters related to public safety, as permitted by law, or otherwise as required by law, or in the good-faith belief that such action is necessary to comply with state and federal laws;

·      to our business partners for research, analytical, and marketing purposes, and/or to affiliated companies or other businesses or persons for the purpose of processing any request on your behalf; or

·      otherwise with your consent.

We may sell or buy other businesses or entities. In such event, we may transfer or assign the information we have collected as part of such merger, acquisition, sale, or other change of control. In such transactions, your Personal Information may be included in the transferred business assets.

Also, in the unlikely event of our bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditors’ rights generally, we may not be able to control how your Personal Information is treated, transferred, or used and your Personal Information may be included in the transferred assets.

We may use your Usage Information to identify and develop products and services that may be of interest to you and/or share this information with certain third parties for direct marketing purposes with respect to special offers, products, services, programs, promotions, surveys, publications, invitations, or other opportunities that may be of interest to certain demographic groups.

We do not sell your Personal Information to third parties and have no intention of doing so in the future.

Under the laws of some jurisdictions, you may be entitled to request disclosure regarding how we share your Usage Information with third parties for direct marketing purposes (“Information-Sharing Disclosure”). To the extent required by applicable law, we shall provide the Information-Sharing Disclosure to you upon your written request to

Except as explained above, we will not share any of your personal information with any third party, unless we have received your express permission to do so.

Linked Sites

Our Site may contain links to other Sites, including social media sites, which may have privacy policies that differ from our own. We are not responsible for the collection, use, or disclosure of information collected through third-party websites and expressly disclaim any liability related to such collection, use, or disclosure. We are not responsible for any information or content contained on such sites. Links to other websites are provided solely as a convenience. Your browsing, use, and interaction on any other website, including websites which have a link to the Site, are subject to that website’s own rules and policies. Please review the privacy policy posted on any website that you may access through, or which links to, the Site.

Please note that if you provide information to us via a social media site or participate in a social media site linked to the Site, you consent to our use of your information for any reason as if it were submitted to us directly via the Site.

Security Procedures

We take commercially reasonable precautions and have implemented commercially reasonable technical measures to protect against the risks of unauthorized access to, erroneous disclosure of, and unlawful interception of Personal Information submitted via the Site or otherwise collected or possessed by Noble. However, your email transmissions and/or other communications containing Personal Information may be unlawfully intercepted or accessed by third parties and/or the Site may be subject to hostile network attacks or administrative errors. We do not guarantee the security of any information transmitted over the Internet. Once we receive your Personal Information, we take commercially reasonable steps to limit access to your Personal Information to only those employees and service providers whom we determine need access to the Personal Information to provide the requested products, services, offers, or opportunities that may be of interest to you. However, even after we receive your Personal Information, we cannot guarantee that your Personal Information may not be accessed, disclosed, altered, or destroyed as a result of a breach of our commercially reasonable efforts or as a result of any other event beyond our reasonable control. Accordingly, we cannot and do not guarantee that your Personal Information is completely secure and safe from such risks. For the avoidance of doubt, Noble expressly disclaims any representation or warranty, whether express or implied, with respect to ensuring, guaranteeing, or otherwise offering any definitive promise of security in connection with your Personl Information or Usage Information.

Special Note to International Users

The Site is hosted in the United States.  If you are attempting to access the Site from a physical location within the European Union, Asia, or any other region with laws or regulations governing personal data collection, use, and disclosure that differ from United States laws, please be advised that your use of the Site is governed by United States law, this Privacy Policy, and the Terms of Use.  To the extent you provide Personal Information through the Site, you are transferring your Personal Information to the United States and you consent to:

·      such transfer;

·      the application of the laws of the United States and the State of California with respect to any dispute arising from or related to the Privacy Policy and/or your use of the Site, other than such rules, regulations, case law, and/or international treaties that would result in the application of the laws of a jurisdiction other than the United States or the State of California, and

·      the exclusive jurisdiction of the courts of the State of California and the federal courts sitting in Orange County, California, U.S.A.

Any claim or dispute between you and Noble that arises from your use of the Site or in connection with the Privacy Policy shall be decided exclusively by a court of competent jurisdiction located in Orange County, California, U.S.A.

Changes and Updates to the Privacy Policy

From time to time, we may revise the Privacy Policy. Your use of the Site following the posting of any revised Privacy Policy shall be deemed acceptance of the revised policy, so we strongly recommend that you review the Privacy Policy periodically. 


If you have any questions or comments regarding this Privacy Policy email us at